A fractional CMO for your accounting firm

Marketing leadership without the six-figure hire. You get the strategy and oversight of a senior marketing leader, plus the full engine running underneath it - all for the cost of a monthly retainer.

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Graph showing accounting firm marketing growth results
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Illustration representing fractional CMO marketing leadership for accounting firms
The Problem

No one inside the firm actually owns growth

Most firms don't have a marketing problem. They have a leadership gap. There's no one whose job is to own growth, so it gets squeezed in between client work and never gets the focus it needs.

You've probably felt some version of it:

  • No strategy. Marketing happens in random bursts, with no plan tying it together.
  • No owner. Tasks get half-done by whoever has a spare hour, then dropped.
  • No senior thinking. You can hire someone to post on social, but not someone to decide what the firm should be known for.

A full-time marketing leader who understands accounting is rare and expensive. Most firms your size can't justify the hire - so the seat stays empty, and growth stays accidental.

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How we build it

Senior marketing leadership, plus the team to execute it

A fractional CMO engagement gives you both halves of what a firm needs to grow: someone senior owning the direction, and a full production team making it happen. You're not hiring a strategist who then tells you to go find people to do the work. It's all here.

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A clear growth  strategy

Who you serve, what you're known for, and how you win. These elements define your unique value and set you apart in the market.

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Ongoing oversight and accountability

So marketing actually gets done. This ensures our campaigns reach the right audience effectively.

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Regular reporting  and planning

So you always know what's working and what's next. Stay ahead with clear insights.

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The full done-for-you system

strategy, blogs, video, social, and email

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Consistent publishing built from your monthly interviews

Everything built from your monthly interview and published consistently

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Setup, production, publishing, and tracking—all managed seamlessly

Setup, production, publishing, and tracking, all handled

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Success stories preview

Real firms. Real momentum.

See All Success stories

Collbox

Doubled MRR over the past year, maintaining email subscriber list of 5,000 with 50% open rate.

The Full Stadium team has been a true partner for us, helping us with constent marketing focused on revenue growth. We’re seeing increased engagement across all channels, our sales team is fully booked, and we’ve opened new doors for partnerships and growth.

Simply put, Full Stadium understands our business, and is helping us spread the word for growing our leads and revenue.

Matt Darner
Co-Founder, Callbox

Liguori CPA

Accounting firm focused on niche growth in medspas.Over $1M in revenue and still growing as market leader in medspa niche

Micky and his team have been excellent to work with as a partner for our accounting firm marketing needs. They've done a great job helping us strengthen our position in the med spa industry by creating targeted, niche-specific content and marketing strategies that resonate with our ideal clients. I would highly recommend Full Stadium to any accounting firm looking to improve their marketing.

Nick Liguori
Liguori CPA

The Charity CFO

Accounting firm focused on nonprofit niche. Helped them go from 2,000/mo traffic to 20,000…. Market leader in nonprofit accounting, and over 20 employees

The Charity CFO has been working with Full Stadium for over a year now. We have been so happy with their work that we recently increased their scope to take over all of our marketing needs. Micky and his team not only produce great content but they are super responsive and very reliable - which is something that is hard to find these days. As a busy business owner, I appreciate the peace of mind that Full Stadium gives me knowing that all of our marketing efforts are taken care of. I regularly get compliments on how polished our marketing is and we owe most of the credit to Full Stadium! We highly recommend them!

Tosha Anderson
The Charity CFO

Jirav

#1 Organic for FP&A software / forecasting software, over 1M impressions every 3 months

Micky and the team at Full Stadium supported us across a wide range of marketing initiatives, from developing thought leadership content from the ground up to refining existing materials, publishing white papers, creating supporting documentation for learning courses, and producing marketing collateral for Client Advisory Services on behalf of firms that needed additional resources. True to their name, they offer the full spectrum of services a marketing team at an accounting firm or technology solutions provider could need.

Shreyas Mecheri
Director of Product Marketing, Jirav

Mire Group CPA

Over 40% increase in inbound leads. Active subscriber list for emails and social media

Marcus Mire: Micky and the Full Stadium team have been great! They've helped us create the "voice" for our brand while building a system to ensure we produce consistent, quality contact. We can see the results in increased web traffic, new client inquiries and, ultimately, new clients.

Accounting firm marketing is not the easiest service to offer, but Micky understands our business and the lingo of a CPA firm. Honestly, many of the technical newsletters he writes, sound better than If I (a 20+ year CPA) had written them myself!

Marcus Mire
Mire Group CPA
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Fractional CMO questions, answered

Welcome to Full Stadium's FAQ section. Here, you'll find answers to common questions about our services, company background, and how we support your business growth.

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What does a fractional CMO for an accounting firm do?

A fractional CMO owns your marketing strategy and direction on a part-time, retainer basis - deciding what the firm should be known for, how to reach the right clients, and holding the whole effort accountable. In our model, that leadership comes paired with a full team that executes the plan.

How is this different from your standard marketing engine?

The engine is the execution: content produced and published every month. The fractional CMO layer adds senior strategy and oversight on top - someone owning the plan, the priorities, and the results, not just the output.

How much does a fractional CMO cost compared to hiring one?

A full-time marketing leader with accounting experience commands a six-figure salary plus benefits. A fractional engagement gives you the leadership and the execution team for a monthly retainer, at a fraction of that cost.

Do you actually understand accounting?

Yes. We've worked with accounting firms exclusively since 2018, led by someone who ran marketing inside a firm and grew it. We know what your firm does and how your clients think.

Is there a long-term commitment?

No. Everything is month to month, and you can cancel anytime.

Give growth an owner

Book a strategy session with Micky. We'll talk through where your firm wants to go, and whether fractional marketing leadership is the way to get there.

Book a strategy session
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