The marketing partner who actually knows accounting
Full Stadium exists because most marketing agencies don't understand the firms they work for. We only work with accounting firms - and it started with someone who grew one from the inside.
Trusted by firms you know
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From the newsroom to the accounting firm to here
I'm Micky Deming, and I started Full Stadium with a background most marketers don't have: journalism. I studied it in college and spent my early career in the newspaper world, learning how to interview people, find the real story, and hit a deadline no matter what.
That turned out to be the perfect training for what came next.
From 2013 to 2018, I ran marketing and sales inside a cloud accounting firm. We grew past $1.5M in revenue and several hundred clients, went from 6 to 30 people, and were named Xero's US Accounting Partner of the Year. A huge share of that growth came from content - 30 to 40 inbound leads a month, from business owners who read something we published and reached out.
Going to industry events, I kept meeting other firm owners who were stuck. They had real expertise and no way to get it out into the world. They'd start marketing, then stop. They'd hire an agency and get back generic filler. The opportunity was obvious, so in 2018 I started Full Stadium to do for other firms what I'd done for that one. I've worked with accounting firms exclusively ever since.
Human and consistent, which almost no one manages to be
Most marketing is one of two things. It's consistent but robotic - the AI-generated content flooding the internet right now. Or it's human but erratic - the firm owner who writes one great post and then disappears for six months.
Interviews before keywords
We don't start with search data and guess at what you know. We interview you, pull out the real stories and insights, then apply SEO and AEO on top. That's the part competitors can't copy and AI can't invent.
Deadlines that hold your business
Journalism runs on due dates. We build a content calendar with real deadlines, so the marketing keeps running through busy season instead of dying every January.
Accounting, understood
We know what a firm actually does for its clients, and we can translate it into content a business owner cares about.
Built for accounting firms and fractional CFOs
We work exclusively with accounting firms and fractional CFOs who are ready to grow - the ones tired of depending on referrals, tired of blending in, and ready to become the obvious choice in their niche.
If you've got real expertise and a business worth talking about, but no time and no system to get it out into the world, that's exactly the gap we fill.
