Inspiration produces great content, but consistent content drives results.
One of the premier tactics to set your firm apart in a world where the internet has taken over is to incorporate content marketing into your marketing strategy.
However, many firm owners fall short of results, not because their content marketing isn’t good, but because they aren’t producing it consistently.
Sharing consistent content leads to marketing success. Here’s why:
Consistent Content Generates Industry Authority
Clients, and potential clients, are always searching for answers. They have problems and when you produce consistent content that addresses those problems, you become the solution.
Consistency ensures you are always there to answer your audience’s questions, positioning your business as a go-to source for information in the industry.
This will set you apart from your competition and demonstrate to your audience that you are a credible source and dedicated to providing the insight they need to be financially successful.
Consistent Content Boosts Your SEO
It’s almost impossible to hear the word “content” without the mention of search engine optimization (SEO). That’s because one of the primary reasons businesses chose to create content is to help their websites rank well on search engines.
As you begin creating content with SEO in mind, you’ll notice two common themes that are essential for higher rankings: quality, and you guessed, consistency.
Posting consistent, quality content to your website is like giving search engines a green light. It signifies:
- Your website and blog are well-maintained.
- You are sharing valuable information.
Search engines also look for internal and external links within web pages before ranking.
Internal links show you have other valuable information on your site, while external links pull from high-ranked outside sources, further enforcing and including value.
If you are not producing consistent, quality content, your chances of ranking high on search engines dramatically decrease.
Consistent Content Builds Brand Awareness
Sharing content on a consistent basis means you are communicating with your audience on a consistent basis. It’s an approach that keeps you top of mind.
The more someone sees your message, the more likely they are to suggest you to a friend or turn to you when they need help. In fact, many leaders in the marketing world rely on the “Rule of Seven” which says to leave an impact on a potential customer, they need to see your brand roughly seven times.
However, building brand awareness is about more than just being seen. It also requires connecting with your audience in a unique way. You can do this by:
- Understanding and communicating directly to your ideal clients;
- Sharing content that answers your industry’s specific questions;
- Speaking in a personalized tone;
- Solving problems with an effective approach that’s different from the competition.
Sharing consistent content allows you to incorporate these tactics into your marketing strategy to build awareness and set your business apart.
Consistent Content Opens Doors for Collaboration
Once you’ve begun sharing consistent content, you will be surprised by what doors open to business partnerships and opportunities within your industry.
Because you are now a thought-leader, are ranked high on search engines, and have built a brand people can connect with, other businesses in your industry will want to work with you to upgrade their content (blog posts, newsletters, podcasts, etc.) and reach a larger audience.
It turns into a win-win situation for both parties because, business partnerships:
- Prove to your audience (and theirs) that you are trusted by other leaders in the industry.
- Reinforce that you are knowledgeable.
- Expose your brand to an audience who may need your services.
Consistency Allows for a Strategic Approach
Too often, content marketing falls flat because it lacks strategy. If we’re only publishing content when feeling inspired or waiting for a great idea, it’s nearly impossible to make progress.
Marketing success comes when you take a strategic approach. When you have a strategy, you hold yourself accountable, build a calendar, and put some thought into the messaging your ideal clients need to hear.
This leads us to consistency. In order to create content consistently, we need a schedule. Like anything in our lives, if we wait for everything to be perfect, we’ll never move forward. With a strategic approach, we will create more content and have more purpose behind what is being produced.
Are You Ready to Apply Consistency to Your Content Marketing?
Consistent content marketing presents many benefits that are too good to pass up.
Whether it be establishing authority in your industry, boosting SEO, building brand awareness, opening doors to new business partnerships, or crafting a more strategic approach it’s clear your business could see more success with increased consistency.
However, at Full Stadium Marketing, we understand that many firm owners simply do not have the time to create quality, consistent content. This is why we’ve made getting started with content marketing a seamless transition.
Contact us today to learn more about how we connect you with your ideal clients through quality, consistent content marketing!
