How to choose content topics is a challenge for many entrepreneurs. Read more to learn the best strategies for picking topics that work.
Once you’ve decided you would like to create content to grow your business and attract new clients, where do you start? On top of everything else you are already handling within your business, how do you also start to produce creative content or think of new, purposeful, topics to write about?
The most common mistake beginners make when thinking of content to produce for their business is starting with themselves. In generating topics, you’ll start with ideas you are passionate about or most interested in.
That’s not necessarily the worst thing in the world, but often leads to content that misses the mark with an intended audience.
The best place to start is with your AUDIENCE! Knowing your audience really well has multiple benefits because it not only builds trust in the relationship, but it helps YOU help THEM. This relationship allows you to fully understand who they are, what they are dealing with and what type of content would help them reach their goals. Once you discover your target audience, you can begin to create meaningful, consistent, content.
One of the most important aspects of any successful business is consistency and content marketing is no different. ← Tweet this. In fact, an article from Forbes says, “When your content quality, quantity or schedule isn’t consistent, it can confuse your customers. Keeping with a regular strategy not only helps create a better customer experience but it also helps build credibility, reputation and brand trust.”
How do you come up with content and keep a consistent stream of information flowing to your audience? You need topics!
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Every business exists to solve a problem of some sort. Instead of thinking about your products or services, think about the problems you are solving. Those problems are gold mines for topics.
If people have problems, they will seek out information on how to solve their problems.
For example, if you’re an accounting firm, you’re dealing with clients every single day with recurring questions, doubts, and concerns. Create content by listening and then ANSWERING those questions!
Most likely, the questions your current clients are asking are the same questions your potential clients have and are looking to Google to find the answer. By creating excellent content that specifically answers their questions, they’re more likely to:
- Believe you’re speaking directly to them (because you’re listening and answering their questions!)
- Create a business relationship built on trust
- Make you the expert
- Refer other people to you or your website
If you’re ready to jump into creating content but don’t know where to start, follow the guide below.