89% of Americans use their digital devices at least daily and 43% are online more than once a day.
What does this mean for accountants? Your target audience is spending their time in one place, giving you the perfect opportunity to reach them. You can do this with digital marketing.
Digital marketing for accountants allows you to promote your firm online through a variety of channels like:
- A website
- Social media
- Paid ads
- And more
Because so many people use digital devices, accounting firms can use the opportunity to grow their businesses. In today’s day and age, it is nearly impossible to grow a business without a digital marketing strategy.
Benefits of Digital Marketing for Accountants
To better understand what digital marketing is, let’s take a look at its benefits.
Connect and Communicate with a Specific Niche
Digital marketing allows you to build your own online community. You can do this by connecting and speaking directly to your target audience. Great things happen when you put a targeted message in front of the right people.
Differentiate Your Firm and Build a Brand
Digital marketing gives you the opportunity to show your brand to the world. Whether it be colors, style, or tone of voice, your brand is what makes you unique and easy to recognize. When you create digital content that reflects your brand, you differentiate your firm from the competition.
Building trust is one of the most effective ways to convert and keep clients. Online marketing builds trust by providing your target audience with useful, accurate, and up-to-date information. This demonstrates experience and your desire to serve.
Cost Effective and Measurable
Digital marketing allows you to reach a large target audience with minimal cost. It’s also measurable, meaning you can track performance in real-time to:
- Make informed decisions
- Maximize your return on investment
7 Strategies for Digital Marketing for Accountants
1. SEO Website
Search engine optimization is an important digital marketing strategy because it helps you be seen by potential clients. When someone Google searches for your services, you want to be the first firm in the results.
With an SEO website, you’ll increase web traffic, improve lead generation, and grow your business.
Here are a few tips for optimizing your website:
- Create quality content consistently
- Use relevant keywords
- Improve page speed
- Use internal linking
2. Social Media
Social media is a powerful digital marketing strategy because it allows you to reach a large and engaged audience. By bringing your business to social media platforms, you can:
- Humanize your brand
- Increase brand awareness
- Create targeted campaigns
- Build trust and loyalty
- Drive conversions
Check out our guide, Social Media Marketing for Accounting Firms, to learn more about this digital marketing strategy.
3. Email Marketing
Emails are an effective digital marketing strategy because they allow your firm to reach your target audience directly and quickly. They are cost-effective and easy to track.
This strategy works great because it:
- Keeps your firm top-of-mind with current clients
- Builds relationships with potential new clients.
Note: If collecting email addresses is a struggle for your firm, try creating a lead magnet, like a long-form guide, that requires an email address to access.
4. Content Marketing
Content marketing is one of the most successful of these digital marketing for accountants strategies.
With valuable content and a clear call to action, content marketing:
- Helps to attract, engage, and retain clients
- Educates clients
- Builds trust and relationships with clients
- Increases web traffic and conversions
- Boosts SEO rankings
- Differentiates your firm
- Builds a strong online presence
Most of the content you create for your CPA firm can, and should be, converted to digital marketing content. Keep in mind, this is a long-term strategy. It can take up to six months before you start to see results.
To learn our exact strategy for creating valuable content, read our guide, Step by Step Guide to Content Marketing.
Building a network is a key component of digital marketing. It allows your firm to create a community of contacts you can share relevant information with.
Networking and social media go hand in hand. However, networking is focused more on engaging rather than just posting. Good social media networking will include:
- Commenting on others’ posts
- Sharing relevant information with people who may be interested
- Connecting with people within your industry
Networking also presents the opportunity for you to create content with other businesses in your industry that have similar target audiences.
Podcasts and webinars are another popular way to demonstrate your knowledge of the industry and reach a wider audience.
If you’re up for the challenge, create your own podcast. If your time is scarce, reach out to podcast hosts in your industry offering a guest appearance. When it comes to this strategy, the more exposure, the better.
7. Paid Ads
Paid ads can be a valuable strategy because they allow you to reach a large, targeted audience quickly.
Your accounting firm can use them to:
- Drive traffic to a website or landing page
- Increase brand awareness
- Generate leads
- Promote services
They are also easy to track which allows you to refine and optimize progress along the way.
Create a Successful Digital Marketing Plan
A successful digital marketing plan can do wonders for your business. To build one, you’ll need to incorporate each of the strategies listed above.
Think of it as a balancing act at the beginning, but once you see progress with one strategy, lean in and use the momentum to your advantage.
If creating a successful digital marketing plan sounds like too much to add to your plate right now, reach out to our team at Full Stadium Marketing. We are experts in marketing for accounting firms and would love to help you build a plan that will generate leads and grow your firm!